While social marketing and advertising are an integral part of any online marketing strategy, at its heart, social media is about people, conversations and developing reputation, reach, leads and sales from those relationships and that is where I come in! I do the day to day work to keep the conversations flowing, the engagement high and the likes/follower numbers increasing.

I will work closely with your business to work towards the ultimate goal of promoting events, programs and partnerships.

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Types of Businesses that I work with

• Event organizers

• Destination Marketing Organizations

• Event Venues

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What I can do for your Business

• Assist in creation of social media policy, define social media goals and create a social media plan

• I create and share content on social media networks in order to achieve your marketing and branding goals. 

• Post text and image updates, videos, and and other content that drive audience engagement

• Manage paid social media advertising

• Timely response (1-3 hours) to questions and comments made on social media

• Daily monitoring of brand hashtags and mentions via Google alerts

• Constant measurement of social media success

• To measure awareness, I will be reporting on volume, reach, exposure, and amplification. This will tell us how far our message is spreading.

• To measure engagement, I will be reporting on retweets, comments, replies, and participants. This will tell us how many people are participating, how often are they participating, and in what forms are they participating in.

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Here are some questions to ask when defining your social media marketing goals:

• What are you hoping to achieve through social media marketing?

• Who is your target audience?

• Where would your target audience hang out and how would they use social media?

• What message do you want to send to your audience with social media marketing?